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It is the largest program of support for audiovisual production ever implemented in Brazil. Launched in July 2014 by President Dilma, Brazil All Screens is the largest not only in volume of funds, but also by number of initiatives, which covers the entire audiovisual production chain, ranging from script creation, to expansion and modernization of the exhibition network, through to production and dissemination, and promotion of research.
The program's goal is to expand the domestic market, offer universal public access to audiovisual services, with investment in production, distribution and content of programming, and turn Brazil into one of the five largest centers in the world for production and programming of audiovisual content.
Among other actions, the Brazil All Screens project offers 5,000 scholarships for professional education and training. Also on offer will be technical courses in partnership with the Ministry of Education, through the Pronatec Audiovisual program.
Between 1998 and 2002, average domestic feature film releases totaled 26.6 films/year. Ten years later, in the 2008/2013 period, the average rose to 91.2 releases/year. And it didn't stop there. The year 2013 was historic for the national movie scene, with record attendance — the highest since the so-call rebirth of Brazilian cinema in 1995. There were 27.8 million viewers. The number of films introduced was also the highest in history: 127 domestic premieres.
There has been a radical change in the Brazilian cinema scenario that was implemented in the early 1990s, when the number of tickets sold dropped from 20 million in 1989 (18% of the market) to 36,000 in 1992 (0.05 %). In these same three years, the number of annual productions, which was already low, also suffered a severe drop: from 17 to 3.
Despite public funding — through the Audiovisual Law — having ensured the resumption of growth of film production in the mid-1990s, Brazilian cinema still displayed serious bottlenecks, such as the gradual disappearance of movie theaters, poor distribution of independent films and lack of access of the population to content produced in the country. Lula and Dilma changed the script and rewrote the story.
Between 2009 and 2014, the number of movie theater screening rooms grew by 32%, going from 2,110 to 2,794 throughout the country. To a large extent, the growth has to do with the Movie Close to You Program, introduced in 2011, with the aim of expanding the domestic market and speeding up the building of movie theaters around Brazil.
Managed by Ancine, in partnership with the BNDES (National Bank for Economic and Social Development), the initiative supports the expansion of movie theaters in medium-sized cities and neighborhoods in the outskirts of large cities, with the aim of serving the so-called C and D classes of the population. The results are significant. In 2013, the market for screening rooms totaled 149.5 million tickets sold and revenue of more than R$ 1.7 billion, the highest levels of the past two decades./0} Some 18.6% of the total audience was to watch Brazilian productions.
In 2003, at the beginning of the Lula government, the Ministry of Culture began to consider the audiovisual production chain as an entire industry, including the production and professionalism of its agents, branch circuit exhibitors and the creation of a structure for the dissemination of independent Brazilian cultural productions. The result was an increase in production, thanks to the diversification of funding sources. The growth of the audiences also was notable.
Fonte: Agência Nacional de Cinema (Ancine)