Brazil hosts an all-time best World Cup and confirms its position as a global champion of sustainability
The whole world knows that, in 2014, Brazil hosted an all-time best World Cup. What is less well-known is that Brazil was the only country in the world to adopt a greenhouse gas compensation target for a big event even before it started. More significantly, Brazil achieved this goal with flying colors.
The Brazil offset by almost ten times the projections for the direct emissions of greenhouse gases that would be generated as a result of 2014 World Cup activities. The scorecard shows that there were 545,500 tons of carbon equivalent (a metric measure used to compare the emissions from various greenhouse gases based upon their global warming potential)) versus 59,200 tons that were estimated for activities such as construction, energy use in the stadiums and the use of official vehicles.
Compensation was brought about using carbon credit donations that were made in response to a three-month public appeal from Brazil’s Environment Ministry. Sixteen companies come forward to donate their UN-issued Certified Emission Reductions (CERs) credits. CERs are carbon-offset certificates that are acquired as a result of emission reduction projects implemented in developing countries. Each CER is equivalent to an emissions reduction of one ton of CO2 equivalent. CER holders may use their certificates to offset their own carbon emissions as a way of achieving Kyoto Agreement emissions reduction targets.